This week's bolt-on: the Marketing Kit
Your new marketing department installs in five minutes.
Eight skills that write your website copy, plan your posts, run your emails, set your prices and get you found on Google and in AI answers. Download once, upload once, and Claude knows how to do all of it.
From the driver's seat
I sold real estate in Houston for 30 years. These days I run a handful of online businesses, and Claude does most of the grunt work.
Every week I'll hand you one upgrade I use myself, ready to install. No theory, no 40-minute videos. You download it, you upload it, it works.
This week it's marketing. Most small businesses can't afford a marketing person. Now you've got eight of them, and they don't take lunch.
— Jeff
This week in AI
Check the numbers your AI quotes you
A study published Oct 28 traced 1,285 statistics quoted by ChatGPT, Perplexity, Gemini, Claude and Google's AI Overviews. Only 40% led back to a study that actually says the same thing. Another 8% reached the study, but with the number or its meaning changed. Trakkr Research
Do this: before you repeat a number to a customer, a lender or your family, ask: “Show me the original study for that number.” Open the link it gives you. If you can't find the number on that page, don't use it.
Let AI hunt the deal. You press the buy button.
Retail Dive reported on Nov 3 that almost two-thirds of shoppers have used AI to compare prices (William Blair survey). Most people still won't let AI make a purchase without reviewing it first, or hand it their card number. Retail Dive
Do this: tell Claude the gift, your budget and the stores you trust, and ask for three options with prices and links. Check each link yourself, and never type your card number into a chat.
- New skills added
- 8
- Install time
- 5:00 min
- Tools needed
- None
- Extra apps to buy
- 0
- Works for
- Any business
What's in the kit
marketing-copy
Writes your homepage, landing pages and buttons so the right customer reads it and thinks, that's for me.
Say: “Rewrite my homepage”
social-and-video
Plans and writes your posts and short-video scripts, in your own voice, for the two places your customers actually are.
Say: “Plan two weeks of posts”
email-sequences
Welcome, follow-up and win-back emails that go out on their own, set up so they land in the inbox.
Say: “Write a welcome series”
pricing-and-launch
Sets your prices and plans from what customers save, then runs a launch from checklist to announcement.
Say: “What should I charge?”
conversion-and-free-tools
Finds what's stopping visitors from buying, and builds free calculators and checkers that bring in leads.
Say: “Why isn't my page converting?”
seo-core
Gets your site found on Google and named when people ask ChatGPT, Claude or Perplexity.
Say: “Audit my SEO”
local-seo
Puts a local business on the map: Google Business Profile, reviews, listings and city pages.
Say: “Get me on Google Maps”
search-data
Pulls your real traffic, calls and sign-ups and explains them in plain English.
Say: “How's my traffic?”
Get the kit
The Marketing Kit is in the members' garage, with every other skill we've shipped. Membership is $5 a month or $49 a year, and you can cancel any time.
Already a member? Sign in to download.
You're a member. All 8 files are waiting in your garage.
Open the garageInstall it
- Download the 8 skill files from the members' garage. Each one is a .zip; leave them zipped.
- In Claude, open Customize in the left sidebar, then Skills.
- Click +, then + Create skill > Upload a skill, and pick one ZIP. Repeat for each.
- Drag all 8 files into the box, or click it and select all 8. You can add several at once.
- Click upload. Claude runs a quick security scan on each one, then they show up under your skills, switched on.
- Already have one with the same name? Claude will ask. Choose Replace; your old version stays in that skill's version history.
Don't see Skills under Customize? Open Settings > Capabilities and turn on code execution and file creation, then look again.
Test drive
Paste this into a new chat:
Two minutes later you'll have headlines that say what you do, for whom, in plain words.
Pit stop tip
Make sure Claude remembers you between chats. Open Settings > Memory and turn on Generate memory from chats. Then tell it once: “Remember this about me: I own a plumbing company in Tulsa and I keep answers short.” Every skill gets sharper when Claude knows who it's working for.